The process for clients
The Ace Branding podcast tour process, step by step
An Ace Branding podcast tour starts with a free consultation, then a strategy session with the head of podcasting, who builds your tour map of aligned shows.
This page walks through what happens from your first call to your first episode, using what Ace Branding publishes about its process. It also covers how press features work for clients who pair a tour with articles. New to the idea? Start with the podcast tours overview.
Published by Ace Branding · Last updated:
What happens after I book a podcast tour?
Once you purchase a podcast tour, your onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they begin creating a tour map of podcasts for you. You do not pitch hosts yourself; your job is to bring your story and show up prepared.
The podcast tour, from first call to published episode
Book a free consultation
Request a call through the Ace Branding contact page. Ace Branding describes it as a 15 minute, no obligation discovery call, and publishes a short video to watch beforehand.
Choose your tour
If a tour fits your goals, you agree on scope. No retainer is required.
Strategy session with the head of podcasting
You share your story, expertise, ideal audience, and goals. This conversation shapes everything that follows.
Your tour map is created
The head of podcasting begins building a tour map of podcasts aligned with your brand and message, focused on influential shows within your industry.
Prepare your core message
Ace Branding's Blueprint stage defines who you are, who your audience is, and how you capture attention. Its interview prep video helps you get ready.
Record your interviews
Many podcast interviews run around 30 to 45 minutes, according to Inside Fitness Magazine. Confirm each show's format before recording.
Share each episode in its first week
Premium episodes reach 65% of their month-one audience within 7 days of publication, per Libsyn's 2026 data. Post and send each episode the week it goes live.
If you add press features: the article process
Procedure
How Ace Branding press features are written and published
Ace Branding publishes a seven step press process:
- Complete the press questionnaire and schedule an interview.
- The editorial staff writes the first draft.
- The editing cycle continues until your team approves the final draft.
- The final draft goes to the contributor.
- The contributor submits it for approval with the publication.
- Once approved, the publication publishes the article.
- Once published, the link goes live.
Nothing is submitted for publishing until you approve the final draft.
What is expected of you as a client?
Three things: clarity about your goals in the strategy session, honest feedback on your tour map, and preparation before each interview. Everything between, including show research and booking, is handled by Ace Branding. If something on your tour map does not feel right, say so early.
Want to know what it costs first? Read the podcast tour cost guide.
Take the first step
Step one is a free, no obligation consultation. Share your goals and get a clear answer on whether a podcast tour fits.
Process questions
- What happens after I book a podcast tour?
- Your onboarding starts with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call about your story, audience, and goals, they begin creating a tour map of podcasts that align with your brand and message.More in the podcast tour FAQ
- What is a tour map?
- A tour map is the planned list of podcasts for your tour. Ace Branding's head of podcasting builds it after your strategy session, using what you share about your expertise and goals, so each show on the map is chosen for alignment with your brand and message.More in the podcast tour FAQ
- How should I prepare for podcast interviews?
- Start with a clear core message. Ace Branding's process begins with a Blueprint stage that defines who you are, who your ideal audience is, and how you will capture their attention. Ace Branding also provides an interview prep video for clients ahead of their interviews.More in the podcast tour FAQ
- Do I have to pitch podcast hosts myself?
- No. On an Ace Branding podcast tour, the head of podcasting builds your tour map and the team handles booking. Your part is to share your story clearly in the strategy session and show up prepared for each conversation.More in the podcast tour FAQ
- Can podcast interviews be recorded remotely?
- Often, yes. Many podcasts record guests over video or audio calls, though the setup is decided by each show. Confirm the recording format for every show on your tour map with Ace Branding before your first interview, so you can test your microphone and space in advance.More in the podcast tour FAQ
- Do I get approval over what is published about me?
- For press features, yes. Ace Branding's writer drafts the article after your interview and nothing is submitted for publishing until you approve the final draft. Podcast episodes are conversations led by each host, so preparing your core message is how you shape what you say on air.More in the podcast tour FAQ
- What should I bring to the consultation?
- Bring your goals, a short description of your ideal audience, and the story or message you most want to share. Ace Branding also publishes a short video to watch before your consultation, so you arrive knowing how the process works and what to ask.More in the podcast tour FAQ