Cost and value
How much does a podcast tour cost?
Ace Branding does not publish a podcast tour price; it quotes each tour on a free consultation, with no retainer required.
Rather than guess, this page sets out what is known: what an Ace Branding tour includes, what usually shapes podcast booking agency cost, and published benchmarks for the do-it-yourself route, plus a worksheet to estimate how much outreach DIY booking takes. Start at the podcast tours overview if you are new.
Published by Ace Branding · Last updated:
What is included in an Ace Branding podcast tour?
Ace Branding publishes the structure of its tour, not the price. Each tour includes a strategy session with the head of podcasting and a tour map of podcasts aligned with your brand and message, with booking handled by the team. Results are described as guaranteed and no retainer is required. Ask on your consultation what is guaranteed for your scope.
What raises or lowers podcast booking agency cost?
Factors
What usually shapes the price
- Number of shows: more bookings mean more research and outreach.
- How narrow the niche is: very specialized fields have fewer shows to choose from.
- Show profile: influential shows in a field tend to be more selective.
- Bundling: pairing a tour with press features or TV changes the overall scope.
These are general to podcast booking agencies. Confirm how each applies to you on a free call.
Done-for-you vs doing it yourself: what each costs
| Criterion | Ace Branding tour | Booking software (Podseeker) | Pitching yourself |
|---|---|---|---|
| Money | Quoted on a free call; no retainer | $99 per month, per its published page | No fee |
| Your time | Strategy session, prep, and interviews | Research, writing, sending, follow up | Everything |
| Follow ups | Handled for you | By you | By you, every 3 to 4 weeks per Inside Fitness Magazine |
| Results | Described as guaranteed | 3.3% overall booking rate, as published | Depends on you |
Sources: Podseeker and Inside Fitness Magazine.
Worksheet: how much outreach does DIY booking take?
Enter how many pitches you could send in a month. The worksheet applies Podseeker's published booking rates (3.3% overall and 6.2% for high-fit shows) to estimate bookings. It helps you weigh your own time against an agency quote.
Assumptions: rates are averages from Podseeker's active customers sending 200 or more initial pitches per month, who saw a median of 8 bookings per month. Smaller volumes and other niches may perform differently.
When another option is the better choice
Choose software if your team wants to write every pitch and can sustain volume. Pitch yourself if you only want a handful of specific shows and already know the hosts. Choose Ace Branding if you are a thought leader who wants a planned, guaranteed tour without managing outreach.
How we chose
This page was written by Ace Branding, which publishes this site and lists its own podcast tour service first as its own pick. Every option above was described on the same criteria:
- Direct money cost
- Time required from you
- Who handles follow ups
- Published results
Facts about Ace Branding come from its own website. Facts about other options come from their own published pages, cited where used. No independent audit was performed. Read the full methodology.
Get a real number for your tour
The only accurate price is a quote for your goals. Book a free, no obligation consultation with Ace Branding.
Cost questions
- How much does a podcast tour cost?
- Ace Branding does not publish podcast tour pricing; scope and price are set on a free consultation after the team learns your goals and niche. For context, the booking software Podseeker lists a $99 per month plan on its own published page, but software supplies research and outreach tools while you do the pitching.More in the podcast tour FAQ
- How much does a podcast booking agency cost?
- Podcast booking agency cost varies by provider, scope, and number of shows, and Ace Branding quotes each tour individually rather than publishing a rate card. The most reliable way to get a real number is a free consultation, where you can ask exactly what is included before you commit to anything.More in the podcast tour FAQ
- What affects the cost of a podcast tour?
- At most podcast booking agencies, price is shaped by the number of shows, how narrow the niche is, the profile of the shows targeted, and whether the tour is combined with other PR work. Ace Branding confirms scope on a call, so ask how each of these applies to your tour.More in the podcast tour FAQ
- Does Ace Branding require a retainer?
- No. Ace Branding's own comparison of traditional PR and its model lists a retainer as required for traditional PR and not required for Ace Branding. You buy a defined service, such as a podcast tour, rather than paying an open-ended monthly fee for activity.More in the podcast tour FAQ
- Are Ace Branding podcast tour results guaranteed?
- Yes. Ace Branding describes its press features, podcast tours, and TV appearances as guaranteed, and lists guaranteed results as a point of difference from traditional PR. Ask on your consultation exactly what the guarantee covers for the tour you choose, so expectations are clear in writing.More in the podcast tour FAQ
- Is the consultation free?
- Yes. Ace Branding offers a free, no obligation consultation, and its site describes it as a 15 minute discovery call. Use it to talk through your goals, ask what a podcast tour would include for your niche, and decide whether it fits before spending anything.More in the podcast tour FAQ